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Rob Tatman

Thinker, doodler, doer

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Month: May 2011

Fruity fruit

Fruity fruit

Refreshing & fruity

I noticed recently that Sainsbury’s describe their raspberries as “refreshing & fruity”.  Fruity fruit! Really?!  Since when?

A few possibilities ran through my head when I first saw this:  Continue reading Fruity fruit

Posted on May 4, 2011June 23, 2011Categories Henley MBATags Branding, Fruit, Jamie Oliver, London 2012, Marketing, Sainsbury's2 Comments on Fruity fruit
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