Like most people, I like to think of myself as fairly rational. I’m not biased. Am I?
It turns out that there are lots of ways in which my thinking habits introduce bias into my decisions and judgements. And yours. I’m fascinated by these cognitive (aka thinking) biases and I’ve been keeping notes since discovering the concept on the Henley MBA. It’s both amazing and scary how they can distort our thinking.
Fortunately, I’ve found that learning about cognitive biases can help me recognise the common traps and so make better decisions. In his book, A Whole New Mind, Dan Pink refers to this as equipoise: the ability to have the serenity to read the biases and failures in your own mind.
